{"id":24,"date":"2026-07-23T09:40:24","date_gmt":"2026-07-23T09:40:24","guid":{"rendered":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/2026\/07\/23\/cold-start-is-a-feature-budget-for-it\/"},"modified":"2026-07-23T09:40:24","modified_gmt":"2026-07-23T09:40:24","slug":"cold-start-is-a-feature-budget-for-it","status":"publish","type":"post","link":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/2026\/07\/23\/cold-start-is-a-feature-budget-for-it\/","title":{"rendered":"Cold start is a feature. Budget for it."},"content":{"rendered":"<p>Users do not read your changelog. They notice that the app opens before they can look away.<\/p>\n<p>We hold a cold-start budget of 1.2 seconds on a mid-range device and enforce it in CI, alongside install size and crash-free rate. A build that blows the budget does not ship; it gets a ticket like any other regression.<\/p>\n<p>The work is unglamorous \u2014 deferred initialisation, baseline profiles, fewer things on the startup path \u2014 but it moves day-30 retention more reliably than most features on the roadmap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Users do not read your changelog. They notice that the app opens before they can look away. We hold a cold-start budget&hellip;<\/p>\n","protected":false},"author":1,"featured_media":25,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance"],"_links":{"self":[{"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/media\/25"}],"wp:attachment":[{"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blockwpthemes.com\/demo\/bwp-app-development-pro\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}