What an app actually costs, and why nobody will tell you
Agencies quote ranges because the range is real. Here is what moves the number. Platform count is the biggest lever,…
admin · 1 min read
admin · 1 min read
Every sprint should end with a build on your phone
A slide that says eighty percent complete tells you nothing. An installable artefact tells you everything. From the second sprint…
admin · 1 min read
When cross-platform pays, and when it quietly does not
Flutter and React Native are excellent, right up to the point where they are the wrong answer. Shared codebases pay…
admin · 1 min read
Cold start is a feature. Budget for it.
Users do not read your changelog. They notice that the app opens before they can look away. We hold a…
admin · 1 min read
Getting through store review the first time
Most rejections are boring, repeatable and entirely avoidable. Account deletion inside the app, an accurate privacy declaration, a demo login…
admin · 1 min read
Handover is a phase, not an email
Your engineers run the app after we leave. That only works if the last month is designed around it. We…
admin · 1 min read