Marketing courses assume a budget. This one assumes a fortnight and a spreadsheet.
You will run six unpaid channels for a real product — yours if you have one, ours if you do not — and measure each properly, with the same definition of a conversion across all six. Most of them will not work. Finding out which two do, and why, is the point.
The final project is a one-page plan arguing where the first thousand pounds should go, with the numbers behind it.
